the dream of our founder

the dream

Our story began with founder Joy Isaacs. Born and raised in South Africa, her mother would use silver gel as part of family life to treat scratches, burns and grazes and prevent infection. When her sister’s teenage skin showed signs of acne, antibacterial silver kept her skin clear and blemish free. After starting a family in London, Joy continued to put her trust in silver to help care for her three boys.

In 2010, she underwent major surgery and again experienced silver’s miraculous power of healing, when her surgeon used silver infused wound dressings. Soon after this experience Joy had a vivid dream.

the meeting

It was a dream with immense energy, from which she woke with a clear vision to use the power of silver in skincare. This was the start of ARgENTUM’s journey. Joy shared her vision with a friend whose similar aspirations and passionate involvement led to the introduction of Dr Gilbert Mouzin, a pioneering scientist in the field of dermo-cosmetics.

Their focus ~ to establish a luxury range of products from natural origins, delivering groundbreaking science to become a leader in modern skincare.

the journey

With this key in hand, the need to communicate their message was realised by Sam Gray, who inspired by the story, was able to compose a visual feast that would portray the philosophy of ARgENTUM and celebrate the magic of love at first sight. As a couple living in London, it’s this magic that continues to influence Joy and Sam day-to-day.

Throughout the journey, Joy embraced key energies, each playing a unique role in the creation of the dream becoming a reality. Their pursuit of balance and beauty
within, formed the basis of ARgENTUM’s twelve archetypes ~ 12 BECOME 1.

the dream of our founder

the dream

the meeting of minds

the meeting

the journey of argentum

the journey