With this key in hand, the need to communicate their message was realised by Sam Gray, who inspired by the story, was able to compose a visual feast that would portray the philosophy of ARgENTUM and celebrate the magic of love at first sight. As a couple living in London, it’s this magic that continues to influence Joy and Sam day-to-day.
Throughout the journey, Joy embraced key energies, each playing a unique role in the creation of the dream becoming a reality. Their pursuit of balance and beauty
within, formed the basis of ARgENTUM’s twelve archetypes ~ 12 BECOME 1.