Science - Second Column

DNA HP is a natural marine sourced ingredient, based on the work of Nobel Prize winning scientists. It works by trapping a toxic radical, namely hydroxyl, which is highly reactive to biomolecules such as collagen and elastin causing their oxidation and degradation. Additionally, its structure is such that it can penetrate cutaneous intercellular space, thus promoting and increasing skin hydration by carrying 10,000 times its weight in water. This is unlike any other hydration product, which simply attempts to ‘trap’ water in the skin.