We were over the moon to showcase the launch of our new facial cleanser, la lune de velours, to press in Beijing & Shanghai. This new product is now available through our Hong Kong Tmall Global Flagship, a cross-border shopping channel delivering directly to the Chinese consumer.
“We are delighted to have the opportunity to sell our products through our Hong Kong Tmall Global Flagship via cross-border e-commerce. As a cruelty-free brand, this means no animal testing, and that’s a good thing.”
Joy Isaacs, Founder.
la lune de velours ~ our nourishing oil milk cleanser made its red carpet debut at The Eclat Art Boutique Hotel, Beijing, the perfect setting of innovation, creativity and imagination. Joy was there to meet bloggers, press and influencers. Presenting our Unique & Powerful Skincare, and focusing on the best ways to use la lune de velours, as well as taking everyone through the results of our latest clinical trials.
With its luxurious velvety texture and skin-soothing ingredients, la lune de velours is the perfect cleanser for warmer months. Infused with our patented combination of Silver Hydrosol & DNA HP, and blended with non-comedogenic organic Sweet Almond and Argan Oil. Our nourishing oil milk cleanser protects and moisturises ~ effectively cleansing the skin, leaving it feeling supple, smooth and visibly healthy.
The magical setting was the perfect opportunity for Joy to showcase ARgENTUM’s archetype cards ~ demonstrating the power of beauty, found by looking within. Each jar comes with an archetype card, delivered by chance, but always with love. The cards inspire reflection and ask the reader to focus on specific energies, with clarity. Throughout the day, Joy asked them to select a card, and together, they reflected on its message.
“The more I visit China, the more magical it becomes as I find myself struck by the energy and creativity all around. I love connecting with the press who are so engaged and dedicated to uncovering the science and story of the beauty products they review.”
Joy Isaacs, Founder.
“As a culture, the Chinese love the meaning and connection behind symbolism, science and poetry ~ I think that is why they can resonate so deeply with ARgENTUM.”
Joy Isaacs, Founder.
